About the campaign
In the fall of 2024, IDRC led the “Sowing the future” campaign to raise awareness about solutions and innovations emerging from communities in Canada and around the world that are building a healthy and secure food supply for all.
The campaign featured solutions to make food more secure and affordable, to provide a decent living for food growers and to make healthy food more available.
Throughout the campaign, we were grateful to see people and organizations worldwide take up our call to join the #SowingTheFuture conversation, sharing stories, solutions and ideas to increase access to affordable, healthy food now and into the future.
The campaign may be over, but the conversation continues. Through engaging with the content below and sharing your ideas, we can work together to achieve a healthy and secure food supply for all.
How are we making healthy and nutritious food more available?
Food insecurity and malnutrition are increasing around the world due to economic instability, high and persistent inequality and lack of access to affordable healthy diets. The most vulnerable people — often women, youth and Indigenous peoples — struggle to access high quality food. That’s why, we’re tackling food insecurity and malnutrition head-on by developing innovative solutions that make healthy and nutritious food more available. Innovations like:
Join the #SowingTheFuture conversation and share your own innovative solutions
Get inspired
Amplify the campaign or share your ideas on social media! Tell us about how you or your organization are #SowingTheFuture.
- From October 16 to November 6, we’re talking about solutions to make food more secure and affordable.
- From November 7 to November 27: the focus is on providing a decent living for food growers.
- From November 28 to December 14: we’re sharing innovations to make healthy food more available.
- Campaign video playlist
How can we provide a decent living for food growers and producers? #SowingTheFuture